PROJECT CASE STUDY • 2026

MeraGadi

All-in-One Multi-Category Automotive Marketplace & Vehicle Discovery Engine

AutomotiveMarketplaceNext.jsFintechWeb App

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01 / Responsive Ecosystem

Laptop & Mobile Responsive View

Dual Device Touch & Adaptive

KEY PERFORMANCE & IMPACT

+160%

Vehicle Inquiries

< 120ms

Search Latency

78%

Mobile Discovery Share

EXECUTIVE SUMMARY

The Vision & Context

MeraGadi is an expansive automotive marketplace connecting millions of vehicle buyers and verified dealerships across cars, motorbikes, electric scooties, and commercial vehicles. The platform integrates comprehensive technical vehicle specifications, side-by-side model comparisons, and interactive EMI financing calculators to empower smart purchasing decisions across all mobility tiers. We structured an authoritative, performance-engineered interface that simplifies dense engineering specs into glanceable, comparative decision matrices.

02 / Workstation Experience

MacBook Pro Retina View

Retina Display Scaling

01 / The Challenge

Identifying Friction Points & Strategic Hurdles

Navigating between vastly different vehicle categories (cars, two-wheelers, EV scooties) was fragmented, and comparing technical specifications was notoriously overwhelming on mobile. Core Usability Bottlenecks: • Fragmented Category Navigation: Users researching electric scooters were forced to restart search funnels when exploring alternate combustion engine bikes. • Complex Loan Estimations: Prospective buyers struggled to estimate monthly financing costs without leaving the vehicle product page, causing high off-site drop-offs. • Disjointed Dealership Inquiries: Contacting local verified dealers required multi-step forms that discouraged casual test-drive bookings.

02 / The Solution

Architecting the Technical Solution & UX System

We architected a crimson-and-dark themed automotive marketplace with instantaneous category tab switching, side-by-side specification matrices, and embedded interactive EMI calculators. Key Solutions: • Interactive EMI & Loan Calculator: Real-time slider adjusting down payment, tenure, and interest rates with instant monthly repayment calculations. • Side-by-Side Model Comparison Matrix: Clean mobile-responsive spec comparison grid highlighting horsepower, mileage, and features. • Verified Dealer Lead Funnel: 1-click test drive bookings and verified dealer inquiries, triggering a +160% surge in qualified leads.

Key Deliverables & Outcomes

Multi-Category Automotive Marketplace UXSide-by-Side Vehicle Comparison MatrixInteractive EMI Calculator & Loan EstimatorVerified Dealer Profile & Inquiry FunnelUltra-Fast Next.js Faceted Search Engine

03 / Desktop Architecture