PROJECT CASE STUDY • 2026

EDCL

Enterprise Multi-Brand FMCG Distribution & Omnichannel Commerce Platform

E-CommerceFMCGDistributionNext.jsEnterprise

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01 / Responsive Ecosystem

Laptop & Mobile Responsive View

Dual Device Touch & Adaptive

KEY PERFORMANCE & IMPACT

+115%

B2B Order Volume

3.2x

Catalog Discovery Speed

+92%

Mobile Transactions

EXECUTIVE SUMMARY

The Vision & Context

Exclusive Distribution Company Limited (EDCL) is Bangladesh's premier FMCG distribution house managing prestigious international personal care, stationery, and fragrance brands including Royal Mirage, Eternal Love, Monami, and Kangaro. EDCL required an omnichannel digital commerce engine that connects corporate wholesale retailers, institutional buyers, and direct consumers to extensive multi-brand product catalogs. We architected a unified enterprise storefront delivering branded discovery hubs for each flagship brand alongside rapid bulk order procurement tools.

02 / Workstation Experience

MacBook Pro Retina View

Retina Display Scaling

01 / The Challenge

Identifying Friction Points & Strategic Hurdles

Distributing thousands of SKUs across distinct categories (perfumes, personal grooming, stationery, corporate supplies) created immense catalog navigation friction. Key Strategic Hurdles: • Brand Identity Dilution: Multi-brand distributors often look like cluttered warehouses; EDCL needed each licensed international brand to retain its luxury prestige. • Cumbersome B2B Reorders: Wholesale corporate retail buyers struggled with repetitive cart building for high-volume monthly restocking orders. • Inefficient Mobile Catalog: Field sales agents and retail store managers experienced sluggish catalog browsing on tablet and mobile networks.

02 / The Solution

Architecting the Technical Solution & UX System

We engineered a scalable e-commerce architecture with dedicated brand showcase micro-storefronts, rapid faceted search filters, and an optimized mobile procurement cart. Key Solutions: • Multi-Brand Micro-Storefront Architecture: Created distinct brand discovery hubs for Royal Mirage, Monami, etc., unified under one master catalog. • Fast B2B Wholesale Ordering: Instant wholesale quantity selectors and rapid reorder capabilities for corporate buyers. • Omnichannel Mobile Optimization: High-speed mobile catalog caching that amplified B2B order volume by +115%.

Key Deliverables & Outcomes

Multi-Brand Enterprise Commerce UI KitOmnichannel Catalog & Faceted Search ArchitectureHigh-Performance Wholesale & Retail CheckoutDynamic Promotional Banner EngineTablet & Mobile Responsive Optimization

03 / Desktop Architecture