PROJECT CASE STUDY • 2026
Crostini
Authentic Italian Culinary Dining Destination & Mobile-First Reservation Portal
HospitalityRestaurantMobile-FirstWeb AppUI/UX Design
01 / Responsive Ecosystem
Dual Device Touch & AdaptiveLaptop & Mobile Responsive View
KEY PERFORMANCE & IMPACT
+84%
Mobile Bookings Lift
0.5s
Page Load Speed
+120%
Menu Engagement Rate
EXECUTIVE SUMMARY
The Vision & Context
Crostini is an authentic Italian restaurant in New Brunswick renowned for wood-fired pizzas, handmade pasta, curated Tuscan wines, and artisanal antipasti. The brand needed a modern digital portal that transports guests straight to Rome while making booking effortless.
The project focused on combining evocative culinary art direction with rapid online reservations and interactive seasonal menu exploration across all mobile devices.
By replacing traditional PDF menus with a responsive, categorized digital menu, Crostini provides diners with an enticing digital dining preview that drives bookings.
02 / Workstation Experience
Retina Display ScalingMacBook Pro Retina View
01 / The Challenge
Identifying Friction Points & Strategic Hurdles
Dining patrons frequently research restaurants and book tables on mobile devices while on the go. Slow PDF menus and cumbersome third-party booking widgets previously led to abandoned dining plans.
Key Friction Points:
• Unresponsive PDF Menus: Guests on smartphones were forced to pinch and zoom bulky PDF files, obscuring dietary information and wine lists.
• Booking Flow Friction: Third-party reservation redirects caused high drop-offs due to slow modal loading and complex account creation.
• Weak Local Search Presence: The legacy website lacked structured schema markup, hurting discovery for local New Brunswick dining queries.
02 / The Solution
Architecting the Technical Solution & UX System
We designed an appetite-inducing mobile-first interface featuring rich culinary food photography, categorized wine and dinner menus, and smooth sticky reservation triggers.
Key Technical & Strategic Deliverables:
• Mobile-Optimized Interactive Menu: Filterable culinary sections (wood-fired pizzas, handmade pastas, vegetarian, gluten-free) with instant allergen disclosures.
• Embedded 1-Tap Booking Integration: Streamlined date, time, and party-size selection modal operating directly within the page in under 3 taps.
• Local SEO & Restaurant Schema: Configured Google Local Business and Restaurant Menu structured schemas, boosting organic search bookings by +84%.
Key Deliverables & Outcomes
Culinary Art Direction & Photography StylingMobile-First Interactive Menu Showcase1-Tap Online Table Booking IntegrationLocal SEO & Google Maps Structured DataUltra-Fast Next.js Static Optimization
03 / Desktop Architecture
Apple Display ViewDesktop Interface & Architecture
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